04.07.08 The 4th Key for Adding Value to Your Business

4. Create Perceivable Impact

‘Perceived impact’ can simply be defined as the perceived utility or efficacy that your user derives from your product or service. The user feels that the item has delivered its intended result and that she or he has benefited from it. In business, perceivable impact should be reflected by higher profitability or returns on investment within a set period.

We created a perceived impact in our cosmetics business by providing attractively low prices and expanding our product range; as evidenced by an exponential increase in sales.

Back in the days of Lydia, Romans and other posh people must have experienced a ‘perceived impact’ after buying purple dyes and fabric; for example, when the Romans used it as the borderline for the toga praetexta, a garment worn by Roman citizens. Purple on the toga would signify royalty and power.

A value-adding businesswoman focuses on creating meaningful positive changes for stakeholders; and continuously look for ways of doing so, albeit profitably.

Therefore, the value you offer to your customers or users should create perceivable or visible impact within a set time frame. For ‘products’, the changes should be visible to users while for ‘services’, the users should experience an improvement in the services delivered. A positive perceivable impact will boost your business. See what Proverbs 22:29 says (BBE): ²⁹Have you seen a man who is expert in his business? he will take his place before kings; his place will not be among low persons.